Motion and Video is so important today, it is everywhere. It adds a layer of professional polish to your brand. Even if you don’t have any video footage you can animate still photography in a way that makes it look like a TV advert, take a look at a couple of advertising spots I have done for myself.
The engagement you get online with these compared to conventional Facebook and Instagram posts cannot be underestimated. They really stand out from the crowd on your followers timelines.