It took 3 years but I have finally taken a breath and rebranded the business.
This isn't that the business is changing, it is simply me practicing what I preach. When I was made redundant from my 9-5 job 3 years ago, I panicked. There were going to be no jobs to jump in to due to Covid and the multiple Lockdowns so I did what 1000s of others did, I went it alone!
I had a website as most designers do trying to get a bit of money on the side while doing the 9-5 but it was by no means ready to be a fully fledged business. I also didn't have a logo or any brand to speak of. So I hurriedly cobbled something together to look presentable and went head long into it, hustling for clients on Facebook as nobody had heard of me so the phone sure wasn't ringing!
Long story short, it worked! 3 years later Im doing what I love every day and I am so thankful for all the clients who took a punt on me in the early days as it is you who have put me in the position I am today!
Now the one downside to all designers who are busy is... like the builder who never finished his house, your own brand/website/socials get forgotten about!
So that is why I decided now was the time to REBRAND!
So my original logo had pink in it, then I hated it and applied an orange and black colour scheme which I think worked well in making my social media posts stand out and make it noticeably me.
But everything was inconsistent, and whether you love or hate your logo, if it is applied consistently across all your touch points it WILL work. But the key is consistency.
So this is my line in the sand, time to be consistent. As you can see in the image above of all the main re-usable elements there is a style to stick to, a set of primary colours to use, there's even a couple of repeatable patterns to break up block colours and add a bit of interest.
So hopefully you like it, I do (for now!) and I will be rolling it out across all my platforms over the next while. Branding is so much more than a logo, and if you would like me to do this for your business, why not get in touch to discuss your project.
