Nitronica is a large electronic manufacturing company based in Ballynahinch. They contacted me over the summer wanting to update their website after recently returning to local ownership after a period of time being owned by a large company in the UK.

They wanted to reflect the change back to being a proud Northern Ireland company and re-establishing their identity here.

The website they had was very cluttered with too much information that on reflection was not needed and was actually hard to navigate. This was all discussed and solutions talked about at an initial meeting at their Ballynahinch headquarters.

So I went away and looked at ways to simplify the content and the journey the viewer had to find what they were looking for. Although the work that Nitronica do is complex and the average viewer of the website understands the content it still needed to be easy to navigate. 

There were a few things that we had to make sure we got right in the content. The list of sectors that Nitronica work in is vast and impressive but we didn't want it to be a limited list that prospective clients would be put off by if they didn't fit within the sectors listed so this had to be taken into account to make Nitronica approachable for prospective clients.

So I came up with a layout that utilised the colours of the Nitronica branding to signpost each section and differentiate it into smaller bitesized segments on the homepage.

The big driving factor behind the layout was "this is who we are and this is what we can do for you" and this had to be apparent within a click or two for any viewer and I think we achieved that in what was a clean and simple result that the client was extremely happy with.

Check it out: nitronica.com