NI Designer project
Dale Kane Trailers
A family-run trailer manufacturer based in Northern Ireland, producing trailers for construction, commercial, domestic and agricultural use.
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The website
The website presents the trailer range, manufacturing background and authorised dealer network.
The project
Overview
Dale Kane Trailers designs and manufactures trailers in Northern Ireland. Its website groups products into ten ranges, with information on models, sizes and configurations, alongside a directory of authorised dealers.
Key features
Website features
Product information sits alongside company background and dealer contact details.
- Ten trailer ranges covering a variety of transport requirements.
- Builders Trailer model listings with dimensions, axle configurations and weight specifications.
- An authorised dealer directory with locations, directions and contact links.
- Company information covering manufacturing and type approval.
The brief
The Brief
The challenge was truly to bring Dale Kane Trailers in line with its competitors. Their Dealer Network had no automated way of placing their orders so it was either text messages/emails or phone calls. We built from the ground up a trailer ordering system so that the dealers could configure a trailer in a few clicks, build their order and submit it to the Dale Kane office for production. A series of email triggers keep the dealers in the loop with regards to production timelines.
- Dealer Portal Login with order history
- Office Order Management System
- Public Facing Website Catalogue Redesign
Redesign
Redesign
The previous site only served to show the main trailer types. whereas in reality the trailers within those ranges come in multiple sizes and configurations. So each size gets its own dedicated page which also helps with Google footprint and search results. Giving a much more in-depth and rich catalogue.
- New Images taken of all models
- Each configuration gets its own page and profile
Photography
Photography
NI Designer has invested significantly in new equipment for both still images and drone photography and Dale Kane Trailers really leaned into this with all new imagery of their trailer range.
- New Photography
- Social Media Drone Footage
SEO
SEO
Every Page is built with SEO in mind. We have established that online searches are very specific about trailer ranges they want to see and we have built the SEO keywords and descriptions around each model.
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