Is SEO an Optional Extra?


As a business owner, you may have heard that having a blog on your website is important for SEO. But why is that? In this article, we’ll explore the reasons why a blog is crucial for your website’s search engine optimization.

1. Fresh content

Search engines love fresh content. When you regularly update your blog with new posts, you’re indicating to search engines that your website is active and relevant. This can help improve your website’s search engine rankings.

2. Keywords

Blogs present an opportunity to target specific keywords and phrases that are important for your business. By including these keywords in your blog posts, you’re increasing your website’s visibility for those search terms.

3. Internal linking

When you create blog posts, you have the opportunity to link to other pages on your website. This is called internal linking, and it’s important for SEO because it helps search engines understand the structure of your website and the relationships between different pages.

4. Backlinks

When other websites link to your blog posts, it’s called a backlink. Backlinks are important for SEO because they indicate to search engines that other websites consider your content to be valuable and relevant. This can help improve your website’s authority and search engine rankings.

5. Social media

Blogs are shareable on social media, which can help drive traffic to your website. When people share your blog posts on social media, it can also help improve your website’s visibility and search engine rankings.

6. Expertise

When you create high-quality blog posts that provide value to your readers, you’re establishing yourself as an expert in your field. This can help improve your website’s credibility and authority, which can also improve your search engine rankings.

In conclusion, having a blog on your website is important for SEO because it provides fresh content, targets keywords, allows for internal linking and backlinks, is shareable on social media, and establishes your expertise in your field. If you’re not currently utilising a blog on your website, it’s time to start.

NI Designer will provide you with all the tools to build your SEO and also offer ongoing maintenance deals which will take care of this for you. Get in touch today to discuss how a website from NI Designer will put you and your business on the right foot.